Privacy Policy bb44 – How We Protect the Personal Data of Malaysian Members

This Privacy Policy is issued by bb44 and applies to all users, registered members, and visitors accessing the bb44 platform at bb44-khelo.com. This document provides a comprehensive explanation of our data protection practices.

By registering an account or using any bb44 service — including Sports Betting, Live Casino, Lottery, table games, and all other features on our platform — you agree to the terms of this Privacy Policy. If you do not agree, please do not use our platform.

This Privacy Policy should be read together with bb44 Terms & Conditions which forms part of the overall agreement between you and bb44.

Bb44 collects several categories of personal data depending on how you interact with our platform. Below is a full breakdown of the data we may collect:

Bb44 not collect sensitive data such as medical records, biometric information, or religious data unless required by law.

Bb44 collects your personal data through the following methods:

• Account Registration: When you create a bb44 account, you provide your name, phone number, email address, and other required information directly.
• Financial Transactions: When you make a deposit via Touch 'n Go eWallet, DuitNow, GrabPay, Boost, ShopeePay, or FPX, transaction information is collected for processing and record-keeping purposes.
• Platform Usage: Usage data is collected automatically when you place bets, play slots, use the live casino, or access any section of bb44.
• Technical Tools: Cookies, server logs, and similar tracking technologies automatically collect technical data for security and platform improvement purposes.
• Identity Verification: When you submit verification documents such as a MyKad or bank statement for KYC (Know Your Customer) purposes.
• Communication: When you contact the bb44 support team, the content of that communication is retained for service quality purposes.

Bb44 uses your personal data solely for legitimate, stated purposes. The following are the primary purposes for which your data is used:

• Account Management: Creating, verifying, and managing your bb44 account, including the login process and two-factor authentication.
• Transaction Processing: Processing deposits from Touch 'n Go, DuitNow, GrabPay, and others, as well as withdrawals to your bank account or e-wallet.
• Identity Verification (KYC): To satisfy identity verification requirements and prevent fraud, money laundering, and access by underage individuals.
• Service Improvement: Analysing usage patterns (not personal identities) to improve the bb44 platform experience, including relevant game recommendations.
• Platform Security: To identify and prevent fraudulent activity, account misuse, multi-account usage, and other security threats.
• Service Communications: Sending important notifications regarding your account, transactions, policy changes, and essential security information.
• Marketing (with consent): To send you promotional offers, bonuses, and new product information, where you have given consent to receive marketing communications from bb44.
• Legal Compliance: Meeting legal obligations, including the retention of financial records in accordance with Malaysian regulatory requirements.

Bb44 does not sell your personal data to any party. However, in certain limited circumstances, we may share data with the following parties:

• Payment Providers: Required transaction data is shared with payment service providers such as Touch 'n Go, GrabPay, Boost, and local Malaysian banks solely to process your deposits and withdrawals.
• Technology Service Providers: Software, hosting, and security service providers that support bb44's platform operations — all subject to strict data protection agreements.
• Statutory Authority: bb44 will disclose data when required by law, court order, or a lawful request from a Malaysian enforcement agency.
• Audit & Compliance: Independent auditors appointed to ensure legal compliance and the security of the bb44 platform.

In all instances of data sharing with third parties, bb44 ensures that those parties are bound by confidentiality agreements and may only use the data for the specified purposes.

Bb44 implements comprehensive technical and organisational security measures to protect your personal data against unauthorised access, loss, misuse, or disclosure:

• 256-bit SSL encryption for all data transmitted between your browser and bb44 servers
• Encryption of sensitive data in databases using industry-leading encryption algorithms
• Multi-layered firewall and intrusion detection system operating 24 hours a day
• Two-factor authentication (2FA) for staff access to systems containing member data
• Role-based access control – bb44 staff may only access data relevant to their job function
• Regular security audits conducted by qualified independent third parties
• Data security awareness training programme for all bb44 staff
• Pre-established security incident response procedures, in place before any incident occurs

While bb44 takes all reasonable steps to protect your data, no security system is 100% foolproof. In the event of a material data breach, we will notify you and the relevant authorities within the timeframe required by law.

Bb44 only retains your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required under Malaysian law:

• Active account data: Retained for the duration your account is active, plus 7 years after account closure (financial regulatory requirement)
• Financial transaction records: Retained for 7 years in accordance with the Income Tax Act and Malaysian financial legislation
• Security logs: Retained for 2 years for investigation purposes in the event of a security incident
• Support communication data: Retained for 3 years for service quality purposes and historical reference
• Cookies and session data: Session cookies expire when you close your browser; persistent cookies expire after a set period (typically 30–365 days)

Once the retention period has lapsed, or upon a valid deletion request, bb44 will securely delete or anonymise your data in accordance with established procedures.

Bb44 uses cookies and similar technologies to enhance your experience on our platform. The following are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login, session security, and transaction processing. These cookies cannot be disabled.
• Functional Cookies: Stores your preferences such as language, display layout, and account settings. Can be disabled, but doing so may affect your user experience.
• Analytical Cookies: Helps bb44 understand how members use the platform for improvement purposes. Data is collected in aggregate and does not identify individuals.
• Performance Cookies: Helps speed up platform load times and optimise performance for users in Malaysia.

You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality of the bb44 platform.

As a bb44 member and as an individual protected under Malaysia's Personal Data Protection Act 2010, you have the following rights in relation to your personal data:

To exercise any of the rights above, please contact the bb44 support team at support@bb44-khelo.com stating your request clearly. We may need to verify your identity before processing any data-related request.

Bb44 reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in our data practices, technological developments, or new legal requirements.

When material changes occur, bb44 will:

• Updating the "Last updated" date at the top of this page
• Sending email notifications to all registered members
• Display a prominent notice on the main page of the bb44 platform
• In the case of significant amendments, seeking fresh consent from you

Your continued use of the bb44 platform following the publication of any amendments constitutes your acceptance of the updated Privacy Policy. You are advised to review this page periodically.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way bb44 handles your personal data, please contact us through the following channels:

Bb44 is committed to responding to all privacy-related enquiries within 14 working days. For more urgent concerns regarding data security, please use live chat for an immediate response from our privacy team.